! Due to the cost of all the necessary tools, which can reach up to €600 per month, we recommend hiring a freelance SEO specialist or an SEO agency. Although SEO is still a relatively new field in the Balkans, in other countries it is an essential and crucial part of online marketing. It is not profitable to run online advertising campaigns if your website is not SEO optimized. The cost per click can be up to 10 times higher for websites that are not optimized, as Google “rewards” sites that invest time and money into SEO.

If you are interested in cooperation and would like a free SEO analysis of your website, click here and send us the completed form. Our team will contact you after the initial analysis and propose a time for consultation with an SEO expert.

SEO, CRO, AEO Optimization Tools

There are many SEO tools available, and opinions are often divided when it comes to choosing the best one. Primarily, the choice of tools depends on the market you are targeting, as you need precise data to build an effective SEO strategy. Different tools are specialized for different regions (for example, for Southeast Europe, one of the best tools for keyword research, competitor analysis, and backlink analysis is Semrush).

These tools—and others that provide reliable data—are not free. As mentioned earlier, monthly costs can reach up to €600, which is why we recommend hiring an agency or a freelance SEO expert. Poorly executed SEO strategies can significantly reduce conversions, and in extreme cases, cause a complete loss of rankings on Google. The worst-case scenario is when you search for your website URL on Google and it does not appear on the first page.

Tools needed for creating an SEO strategy:

All tools are complementary—there is still no single tool that covers all necessary functionalities.

1. Semrush

Semrush is one of the most popular SEO tools. It allows you to track your website rankings, analyze backlinks, perform keyword research, monitor competitors, and see how they compare to your site. You can also track your website’s positions and changes over the past 12 months.

In addition to basic features, Semrush offers many advanced functionalities available through higher-tier licenses. The Pro plan costs around €120 per month, but it is the most basic option and suitable only for low-competition niches. The Business plan costs approximately €450 per month.

2. Seolyze

Seolyze is a tool that helps optimize website content. It identifies weaknesses in your text and provides insights for improvement. When used correctly, it can increase website traffic by up to 50%.

By implementing its recommendations, the quality and expertise level of your content improves significantly. Google’s crawling bots usually recognize these changes within a month, resulting in better rankings. The tool uses the WDF/IDF formula to calculate content optimization. The starter plan costs €40 per month, while the Ultimate plan, suitable for highly competitive industries, costs €130 per month.

3. Sitebulb

Sitebulb is one of the most reliable tools for analyzing link juice distribution on your website. It provides a complete overview of site structure through visual reports and graphs. You can clearly see indexed pages and properly plan internal linking strategies.

The tool is not beginner-friendly and requires both time and training. The Pro license costs around €30 per month. It is especially important for large websites such as eCommerce stores and news portals due to the high number of pages.

Tools for Monitoring SEO Performance

How to Do SEO, CRO & AEO Optimization?

SEO, CRO, and AEO optimization are specialized roles that every serious company should implement. Due to constant updates in search engines and AI systems, it is essential to have dedicated experts responsible for maintaining visibility, conversions, and performance across all channels.

SEO has evolved significantly since the early days of the internet. As competition increased, platforms like Google developed advanced algorithms to distinguish high-quality from low-quality websites. Today, ranking systems include over 250 factors, while AI-driven platforms are introducing entirely new ways users discover information.

At the same time, online shopping has grown rapidly, pushing businesses to invest heavily not only in traffic acquisition (SEO), but also in conversion optimization (CRO) and AI visibility (AEO).

What is SEO, CRO & AEO Optimization?

SEO (Search Engine Optimization)
A set of continuous actions aimed at improving your website’s visibility and rankings on search engines.

CRO (Conversion Rate Optimization)
A data-driven process focused on improving user experience and increasing the percentage of visitors who convert into customers.

AEO (AI Engine Optimization)
Optimization for AI-driven platforms like ChatGPT and Google Gemini, ensuring your brand is understood, trusted, and recommended in AI-generated answers.

How to Optimize a Website?

A successful strategy requires a combination of SEO, CRO, and AEO expertise.

Research & Strategy

  • Industry and market analysis
  • Competitor research
  • Keyword and intent analysis
  • Identifying user behavior patterns

Technical Optimization (SEO Foundation)

Key technical factors include:

  • Website speed
  • Clean and valid HTML structure
  • Readable and optimized code
  • Logical site architecture
  • Proper internal linking
  • XML sitemap
  • Correct robots.txt file
  • Canonicalization (www vs non-www)
  • Mobile and tablet optimization
  • Image optimization

These elements directly impact rankings, crawlability, and user experience.

Content, UX & On-Page Optimization (SEO + CRO + AEO)

Content is one of the most important ranking and conversion factors. It must be:

  • High-quality and authoritative (SEO)
  • Persuasive and user-focused (CRO)
  • Structured and entity-rich (AEO)

Each page should include:

  • Unique title tag
  • Unique meta description
  • Proper canonical tag
  • Clear CTAs (Call-to-Actions)
  • Structured data (schema markup)

For CRO, focus on:

  • Improving user journey
  • Reducing friction in checkout/process
  • A/B testing layouts and elements

For AEO, focus on:

  • Answer-based content
  • FAQ sections
  • Clear semantic structure
  • Entity optimization

Local SEO & AI Visibility

Optimizing your business for Google Business Profile is essential, especially for local businesses. It increases both online visibility and offline conversions.

Additional steps:

  • Integrate social media profiles
  • Maintain consistent business data (NAP)
  • Optimize for voice and AI search queries

AI systems increasingly pull data from structured, trusted sources, making AEO critical for future growth.

Algorithm Updates & Performance Monitoring

Search engines and AI systems constantly evolve. Updates from Google can significantly impact rankings and traffic.

Failure to adapt can result in:

  • Traffic drops
  • Ranking losses
  • Up to 50% decrease in conversions

That’s why continuous monitoring and fast adaptation are essential.

Off-Page SEO, Authority & Budgeting

After On-Page optimization, the next step is:

  • Link building strategy
  • Authority building
  • Digital PR and outreach

At the same time, businesses should define budgets for:

  • SEO growth
  • CRO testing and tools
  • Paid advertising (Google Ads)

Companies that understand the full funnel (traffic + conversion + AI visibility) invest hundreds or thousands of euros monthly.

The key advantage: everything is measurable, and success is defined by profitability.

About SEO Rocketman

SEO Rocketman is an agency with years of experience in optimizing eCommerce stores, corporate websites, and real estate platforms.

We specialize in:

  • SEO (traffic growth)
  • CRO (conversion optimization)
  • AEO (AI visibility)

Our services are fully tailored to client goals and market conditions.

If you are interested in working with us and would like a free website analysis, click here.