Project Description

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We achieved an impressive 146% growth in organic traffic within 90 days, which accelerated into an incredible 1921% increase over the span of 11 months. This exponential surge is a direct result of our highly targeted SEO strategy, which combined precision keyword optimization, technical enhancements, and high-impact content creation to dramatically increase brand visibility and drive a significant influx of new, high-intent visitors to the site.

About the company

In charge for SEO: Feb 2025 – Jan 2026
eCommerce niche: Beverage
ecommerce
Shop CMS: Custom

Driven by a passion for premium selections, Wine Art is a premier distributor and retailer dedicated to bringing the finest wines and spirits to enthusiasts. Built on a strong foundation of loyal customers across traditional channels—including top-tier wine shops and restaurants—Wine Art has established itself as a trusted name synonymous with exceptional quality and curation.

Embracing the digital evolution, the company has officially launched its online store at wineartshop.rs. This milestone seamlessly extends their physical presence into the digital space, offering a simple, elegant, and convenient shopping experience. Through this new platform, Wine Art makes its premium portfolio accessible to a wider audience, delivering excellence straight to your doorstep.

Website

wineartshop.rs

Process

Analysis of the Web site

An initial analysis of the site found that the site had security problems, the layout of the link juice and the entire content on the site, which was not relational. The site with that set up failed to reach as much as 70 visits a week. The state of the site after three months of optimisation has received over 500 visits per month with indications of growth at a rate of 10% per month.

The Study of Key Words

Market research has shown strong competition in registered over 1,860,000 pages that compete for selected keywords. The strategy found the part of the market that was not saturated and not used, which is why the optimization results came in record time. Running on the front page of Google with over 20 targeted keywords.

Advanced SEO optimization

The site had keyword problems, thin content, missing header tags, as well as the entire internal linking structure. By solving on-page technical issues, content topical relevance has been doubled, which is why Google rated the site. This directly affected the organic rankings, which jumped an average of 10 places in the SERP.

AI optimization

The site had formatting problems, schema markup issues, semantic layout fragmentation, as well as the entire context structure. By solving technical AI issues, data extraction speed has been doubled, which is why LLMs rated the site. This directly affected the organic visibility, which jumped an average of 10 places in AI search engines.

Technical SEO Optimization

The site had security problems, server speed, all-page downloading speed, as well as the entire site structure. By solving technical issues, the upload speed has been doubled, which is why Google rated the site. This directly affected the occupied positions, which jumped an average of 10 places from the previously occupied positions in the SERO.

Writing and Creating Content

The site had content problems, thin category descriptions, poor keyword density, as well as the entire blog architecture structure. By writing targeted blogs and optimizing categories using TF-IDF text formulas, semantic relevance has been doubled, which is why Google rated the site. This directly affected the organic rankings, which jumped an average of 10 places.

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