Project Description

Initium Sports builds a bridge between athletic potential and academic opportunities in the USA through realistic assessment and a clear roadmap.

About the company

Their approach: from talent to education. Every candidate has a unique path. That’s why the process begins with a detailed analysis of the athletic and academic profile, followed by the creation of an individualized application strategy.

Website

initiumsports.com

Process

Analysis of the Web site

An initial analysis of the site found that the site had security problems, the layout of the link juice and the entire content on the site, which was not relational. The site with that set up failed to reach as much as 50 visits a month. The state of the site after three months of optimisation has received over 500 visits per month with indications of growth at a rate of 10% per month.

The Study of Key Words

Market research has shown strong competition in registered over 1,860,000 pages that compete for selected keywords. The strategy found the part of the market that was not saturated and not used, which is why the optimization results came in record time. Running on the front page of Google with over 20 targeted keywords.

Writing and Creating Content

The erroneous distribution of content, menus, category names, subcategories, distribution of internal and external links led to a very poor user Experience of users which made sales and conversions on the site close to zero. After optimization, all the grain stocks were sold in just three months.

Technical Optimization

The site had security problems, server speed, all-page downloading speed, as well as the entire site structure. By solving technical issues, the upload speed has been doubled, which is why Google rated the site. This directly affected the occupied positions, which jumped an average of 10 places from the previously occupied positions in the SERO.

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